Dynamic changes within the pharmaceutical industry have led to significant changes in pharmaceutical company structures and business models. Business strategies are becoming more fluid to meet the challenges of this new paradigm as industry leaders strive to reinvent and reinvigorate their business models.

Within this environment of change, innovative new vendor service offerings have been created to complement the new Pharma business structures.  PM4Hire Inc. is a Montreal-based firm offering marketing consultation services, predominantly to the pharmaceutical industry.